“Hurricane Harvey made landfall in Texas as a category 4 storm on Friday. There are predictions that by the time the storm lifts, some areas could receive more than 50 inches of rain — Houston has already experienced more than two feet. There have been at least six reported casualties due to flooding.
The plan: When users go to iTunes, they will be presented with a button to donate $5, $10, $25, $50, $100 or $200 to the American Red Cross.
What you can learn: You can build a social mission right into your technological platform. Apple is known for ease of use, and it applied those principles to its giving model.”
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