Tag Archives: nonprofit

Market Your Nonprofit like Movies

Yes, you read that right! Marketing your non-profit like movies are will take your fundraising to the next level. Movies make a ton of money every year across the globe. Hollywood alone makes net profit of over thirty billion dollars a year. Analyze how the last movie you saw was marketed to see if there are any ideas that will click with you. Your marketing initiative will, of course, depend on the size of your organization and your budget constraints but rest assured that this technique will bring you the ROI you’re looking for.

Besides the star power that boosts a movie’s success, marketing plays a huge role in putting the movie in the forefront of everyone’s mind. Below is a chronological step by step process of how movies are marketed and how you can be inspired by the techniques to market your non-profit organization.

1. Initial Teasers
For your non-profit organization, sending out a teaser in a newsletter and spreading it across your social media pages will create anticipation for what’s coming. The teaser can be text-based but if you want to go all out consider making a video teaser. Within this step, you can also publish a first-look type of image that features various aspects of the cause you’re supporting without any description.

2. Series of Trailers
Just like movies push out trailer one, two and so on, you can create a series of trailers for your marketing campaign that caters to varying demographics. This is your chance to entice people into supporting your fundraising campaign so give them all the reasons they should not only give donations but also inspire them to take it upon themselves to promote your campaign to their circles of influence.

3. Press Releases, Conferences & Interviews
This requires a lot of involvement from your team: your salesperson, public relations manager, social media coordinator but most importantly the individual that is the face of your marketing campaign. For the United Nations, stars like Angelina Jolie are selected to be brand ambassadors so that they can embody the values of the organization as well as promote the features of your product or service.

4. Commercials, billboards and social media ads
All three of the above mediums can display video ads which happens to be the most effective to grab people’s attention. Commercials are slightly different from trailers because they are usually more compact.

5. Movie premier
Movie premiers are big events with a lot of media hype, great food and an after party. Hollywood stars dress up in their most lavish outfits and have fun while celebrating the work they have completed. If you can have a great gathering for the launch of the cause you’re endorsing and invite the who’s who of your industry.

6. Post release marketing
This is a great time to gauge how the campaign was received by your audiences so put your team to work to create surveys, make phone calls and set up interviews with your supporters as well as the prospects that didn’t end up committing to your cause. Find out the hits, misses and the opportunities so you can take the lessons learned to your next campaign.

7 Ways to Avoid Fundraising Burnout

“With fundraising, especially in the non-profit sector, there’s always more work than there is time. From courting potential donors to hours of grant writing, there are very few times a fundraiser’s job feels done. The amount of responsibilities mixed with our desire to help others and do a great job is a recipe for burnout. It is possible to avoid burnout by following some of these tips.

1) Take Time Off

Take your time off! Nothing helps rejuvenate us like having time away from work. This may almost seem like a foreign concept for the non-profit world, but trust me, it’s possible! The best, and most logical, times to take breaks are after fundraising events. You worked hard to plan that gala, festival, luncheon, etc. You went to every corner of the earth to recruit donors, vendors, sponsors, volunteers, attendees, etc. so reward yourself with a nice break.

While it may be tempting to get right back on the horse – don’t. You are usually provided with vacation time. Use these days. Non-profit fundraisers are notorious for working on their days off. One man I supervise planned on taking his laptop on his honeymoon. Just don’t do that. You may justify it by coming up with excuses like that you are only working for a few minutes, or that the organization really needs your help. Or maybe it’s that if you take time off all the work is just waiting for you when you come back and it will be overwhelming. Stop the excuses. Take your time off. The world and your employer will survive without you for a bit.”

Read the full post here.

Starting a Nonprofit

Group Of Business People Having Board Meeting Around Glass Table

“Welcome to our general subject guide to starting a charity or nonprofit organization in Canada. Here you will learn about some of the basic things to consider before you decide to start a nonprofit, as well as resources and tools to help you through the early stages of the process.

If you know of a resource that you think we should add to our collection, please send an email to editor@charityvillage.com with the details.

Initial Questions

The nonprofit sector is one of the fastest growing sectors in North America right now, and with almost 150,000 registered charities and nonprofits currently operating in Canada, it shows no signs of slowing down. Of course, as more and more organizations are added to the mix, groups must become increasingly creative in the planning and carrying out of their mission. Keeping this in mind, there are several questions that should be considered before you begin the process of starting your own nonprofit organization or charity.

Do you have a clear understanding of the problem or need you want to address? Is that need ongoing or short-term?”

Read the full post here.

Nonprofit Times Power & Influence Top 50

“Philanthropy is dead. Long live philanthropy.

The days are long gone when donors sent nickels, dimes and quarters in envelopes provided by charities in support of mission. And, in general, donors didn’t ask very many questions about how the money was spent.

Also gone are the days when transparency, accountability and data were quaint ideas about how a nonprofit should be operated.

Nonprofit executives must have the acumen to understand what data means and have the ability to pivot. Partnerships are now sought, as need grows exponentially and traditional sources of funding are evaporating. Say good-bye to federal block grants and other forms of contracting with federal and state governments.

It’s no longer philanthropy. It’s social good and that often involves profit for organizations and in some cases “donors.” Impact investing and social impact bonds got off to a slow start but are now accelerating as viable funding sources. Social entrepreneurs are developing new revenue streams and are becoming integral elements of the development process.”

Read the full post here.

6 Ways To Entice Millennial Donors

“They’re here. Millennials gain prominence in society and commerce each year, making them an attractive population to help expand and diversify your organization’s donor base. What remains elusive, however, is how to attract this sect of donors, larger in number than Baby Boomers, after years of focusing on predominantly older donors — those who tend to be the most likely to give.

During their presentation “The Donors of Tomorrow: Effective Ways to Engage Young Audiences” at the 2017 Nonprofit Technology Conference in Washington, D.C., Rachel Clemens, chief marketing officer for TradeMark Media, and Ashley Wilson, vice president of marketing and communications for LIVESTRONG, discussed best practices in attracting the Millennial supporters. These included six fundamental steps:
Understand the younger audience. Millennials understand technology, are racially diverse, want stories to build connections, and are not attracted to communications that look like they are being sold something. An Abila software study showed that preferred channel preferences among donors include peer-to-peer, radio and TV ads, and email.”

Read the full post here.

A Millennial’s First Day At Your Nonprofit

“Imagine that a Millennial is arriving today for the first day on the job at your organization. It’s their first full-time job. If given only a sentence to provide them advice for the rest of their professional career, what would you tell them? The answer largely depends on your generation.

Despite jokes about living in their parents’ basement, Millennials are the largest generation in the U.S. workforce. There are 80 million Millennials in the U.S. and they range in age up to 39. The Millennial generation stops at those born after 1995. Those younger are in Generation Z.

Jason Dorsey, co-founder and Millennials and Gen Z researcher at The Center for Generational Kinetics, discussed generational perception and divides in the workplace during his presentation “Crossing the Generational Divide: Unlocking the Power of Generations to Grow Your Business” at the American Institute of Certified Public Accountants (AICPA) Not-For-Profit Conference in National Harbor, Md.”

Read the full post here.

Fundraising for Nonprofit Summer Camp

“Because first, we need to make sure we’re around for next year.

A lot has changed about running summer camp in 16 years since I first donned a summer camp staff t-shirt. But not all of it has changed for the worse. In this article, I’m going to walk you through three relatively easy things you can do for your summer camp that could wind up having an incredibly profound impact: getting a Google Adwords Grant, becoming an Amazon Affiliate, and my favorite – forming a community garden with grant money from, of all places – Walmart!

Securing a Google Adwords Grant

You can go ahead and read that graphic to the right. You read correctly – Camp Hanover – a Christian summer camp in Virginia – has been granted $10,000 in Google Adwords advertising per month and for life.

How? Let’s let ruler of “teh interwebs” Doug Walters walk us through the process.”

Read the full post here.

Increased Corporate Reporting Good For Nonprofits

Portrait Of Businesspeople In Modern Open Plan Office

“More than four out of five (82 percent) of S&P 500 companies published corporate sustainability reports in 2016, representing a four-fold increase from 2011. The 82-percent figure marks a highpoint during the six years that the Governance & Accountability Institute, based in New York City, has tracked such reporting.

The trend upward could open more and more opportunities for nonprofits to foster relationships with corporate partners, according to Hank Boerner, chairman and co-founder of the institute.

The increased reporting started at the turn of the century when companies were in the midst of inflating figures – leading to the burst of the tech bubble, according to Boerner. Congress passed the Sarbanes-Oxley Act in 2002, aimed at corporate governance reform, but the law did not prevent the 2008 recession. During the recovery, corporate managers began taking it upon themselves to be better corporate citizens, he said, reporting on corporate governance, policies, and environmental management.

In 2011, the first year the institute began tracking S&P 500 companies for sustainability reporting, 20 percent reported data. That leapt to 53 percent in 2012 and 72 percent in 2013, coming to a more steady climb in 2014 (75 percent), 2015 (81 percent), and 2016 (82 percent).”

Read the full post here.

57 Engaging Fundraising Event Ideas

“Fundraising event ideas have become a staple in many organizations as a way to help with fundraising event planning, entertaining and engaging your donors.

The key to having a successful nonprofit fundraising event is by encouraging engagement while still keeping it fun. If you can’t get your attendees engaged then your event will quickly lose steam. So make your initiatives fun, try new ideas and see what your donors value the most.

One idea to get your nonprofit started is to use text reminders and more traditional promotional channels to boost participation which is the first step in guaranteeing the success of your event.”

Below is a list of over 50 event fundraising ideas that you can easily implement at your organization. Whether you’re a small or large organization, there’s definitely something here that will be sure to fit for your organization.

Fundraising Event Ideas From A to Z

5K Run/Walk
Low-cost with high ROI…easy to promote fundraising event idea…team crowdfunding fun for all ages. A 5K Run/Walk fundraising event can be all these things for your nonprofit organization. Not only can you raise funds for your cause by incorporating crowdfunding for nonprofits into your fundraising event, but through the sharing of your campaign by participants with their network of friends and family, you’ll also organically raise awareness for your org’s mission.

First choose the size and location of an event you can reasonably manage. Then save a date and set some realistic fundraising goals for your nonprofit. Themes add an extra element of fun…survival races and fun runs seem to attract more participants!”

Read the full post here.

How to Start a Non-profit Organization

If you’re wondering how to start a non-profit, you must have a great plan for what your non-profit will entail, what kind of services it will provide and how it will achieve its goals. That’s great! Non-profits fulfill an essential role in our societies and because their goal is not churn out profits, they are able to cater to community needs way more effectively than a business could. Because of this, the government not only exempts them from certain taxes but also provides grants and funds to support their efforts.

URstore has five tips for you to get your non-profit organization set up:

1. Do your homework.
If your goal is to support a cause, it shouldn’t matter whether it’s your non-profit or an already established organization that’s working towards that cause. Find out if there are existing non-profits that deal with the cause you’re passionate about. If you find one, work for it or start a local chapter for it. Your goal for starting a non-profit should most certainly not be to generate a salary for yourself because truthfully, your organization may not even receive the funding it needs to operate on a basic level.

2. Write a business plan.
Like for-profit businesses, non-profit organizations must have a mission statement to put in writing what its purpose is and what kind of needs it will fulfill. Besides the mission statement, make a list of key people involved such as the board of directors and board of governance. It’s also important to create a budget for the first year, set up a marketing plan and list your sources and ideas for fundraising.

3. Register your non-profit organization.
This are a few steps to registering and the requirements depend on the bylaws of the city you’re going to establish your non-profit organization. First, you must register its name. Next, you must incorporate your non-profit organization by filling out the necessary paperwork.

4. File for tax-exempt status.
With the business plan ready, you can now apply for a tax-exempt status. Being a non-profit organization, you’re not required to pay taxes so long as you have been approved by the federal revenue agency. It’s important to note that your organization can still make a profit so long as it doesn’t benefit any proprietor, member or shareholder. The key is to reinvest the profit or expand your services and increase the spending budget.

5. Create a fundraising plan.
Your fundraising plan will consist of goals, costs, timeline and sources. Creating a solid plan will mean setting measurable goals and assigning deadlines to each goal. There can be two types of sources for fundraising: fixed and variable. The fixed ones will be sources that have committed to support a cause led by your organization for a set amount of time. The variable sources will be one-time donations as well as any other grants you may receive over the course of the year.