5 Innovative Ways to Automate Sales Processes

“B2B companies of all sizes have discovered how sales automation programs can make tasks more efficient and effective. However, there’s still room to get additional value out of your own investment in sales automation techniques.

Here are several unique ways to expand your automation strategy in 2017, to improve your sales processes for both your customers and sales professionals.

Maximize upsell/referral opportunities through post-sale correspondence.
B2B-focused organizations can learn a lot from their B2C counterparts: For instance, innovative companies like Amazon are often able to increase their upselling and cross-selling opportunities by employing sophisticated algorithms to recommend additional products for returning customers.

It’s a remarkably simple idea, even if it’s based on the analysis of complex data: Find new ways to add value to your customers’ lives while simultaneously encouraging them to buy more. During the first quarter that the system was in place, Amazon reported a 29 percent revenue increase over the same period the year before.”

Read the full post here.