5 Nonprofits With Successful Marketing Campaigns

“According to the Content Marketing Institute, “content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience—with the objective of driving profitable customer action.”

Nonprofits try hard to plan online content to connect with the right audiences. This concept of creating content to engage with your audience is nothing new, but nowadays it is becoming more important to achieving online success.

While 92% of nonprofit professionals use content marketing, just a quarter of those professionals believe they are effective. They reportedly each use, on average, 11 different content marketing tactics, with in-person events, social media, online articles, electronic newsletters, and videos being the most common.

Here are eight nonprofit organizations with thriving content marketing campaigns:

1. March of Dimes

The March of Dimes has been around since 1938. Since then, they’ve helped to save thousands of babies.

There are so many inspirational and life-changing stories that the organization has made public to show how their organization truly makes a difference. In recent years, they chose to go to the Internet and begin content marketing so that people could follow the life of its 2012 national ambassador.

They used a multi-dimensional approach to content marketing: they began to blog, share the story on Facebook , create videos on YouTube, and share announcements on Twitter. This campaign helps to raise awareness and contributes to funding their mission.

By allowing the people they affected to share their stories online, the March of Dimes has created a content strategy that aligns with its mission: ensuring that every single baby gets a good and healthy start in life.”

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