Digital Marketing Mix – Can you be the DJ?

When we consider Digital Marketing, we need to understand that it is a broad discipline, bringing together all variations of marketing that operate through electronic devices. This type of marketing has developed enormously over the years and it has become a critical tool in helping business owners engage with their customers. However, one very important consideration is that we need to focus on Digital Marketing holistically. Taking a one dimensional approach and concentrating solely on Social Media, for example, will not work.

Let’s take a look at some of the components of the Digital Marketing “Mix” to fully understand the concept:

SEO (Search Engine Optimisation)

This is the art of increasing a websites visibility in the search engines. This can be done by increasing the ranking of a particular keyword, or increasing the volume of keywords.

SEM (Search Engine Marketing)

This is often used in conjunction with SEO. However, SEM is a broader term than SEO. It includes SEO, paid listings and other search-engine related services and functions that will increase exposure and traffic to the company website.

Social Media

The best way to use Social Media is to have multi social channels. It is not just about the occasional tweet. Sites such as Facebook, Linkedin, Twitter and Pinterest are among the top places potential customers will visit. Keep your news frequent, engaging and interesting. Communicate with your clients and they will communicate back. Brand awareness, customer service and creativity come together, making Social Media a must-have tool.

Online Marketing

This is a front runner in your digital mix as it is an excellent way to combine the internet’s creative and technical tools with design, development, sales and advertising. Large audiences are reached at a low cost, not to mention it being flexible and convenient. Consumers can be demographically targeted and advertising tools include pay per click advertising and email marketing.

Content Marketing

Lastly, this form of marketing is used to communicate with the customer without selling. It is non-interrupting marketing at its best. It focuses on giving the customer valued information. They want to be well informed about the product. What is the reward? Their business and continued loyalty and support. Good content marketing must not be confused with useless junk (spam) that bombard millions every day. Authentic content makes the customer stop, read, think and behave differently!

As you can see, all the above components combined make for a valuable contribution to our Digital Marketing Mix.

When we consider Digital Marketing, we need to understand that it is a broad discipline, bringing together all variations of marketing that operate through electronic devices. This type of marketing has developed enormously over the years and it has become a critical tool in helping business owners engage with their customers. However, one very important consideration is that we need to focus on Digital Marketing holistically. Taking a one dimensional approach and concentrating solely on Social Media, for example, will not work.

Let’s take a look at some of the components of the Digital Marketing “Mix” to fully understand the concept:

SEO (Search Engine Optimisation)

This is the art of increasing a websites visibility in the search engines. This can be done by increasing the ranking of a particular keyword, or increasing the volume of keywords.

SEM (Search Engine Marketing)

This is often used in conjunction with SEO. However, SEM is a broader term than SEO. It includes SEO, paid listings and other search-engine related services and functions that will increase exposure and traffic to the company website.

Social Media

The best way to use Social Media is to have multi social channels. It is not just about the occasional tweet. Sites such as Facebook, Linkedin, Twitter and Pinterest are among the top places potential customers will visit. Keep your news frequent, engaging and interesting. Communicate with your clients and they will communicate back. Brand awareness, customer service and creativity come together, making Social Media a must-have tool.

Online Marketing

This is a front runner in your digital mix as it is an excellent way to combine the internet’s creative and technical tools with design, development, sales and advertising. Large audiences are reached at a low cost, not to mention it being flexible and convenient. Consumers can be demographically targeted and advertising tools include pay per click advertising and email marketing.

Content Marketing

Lastly, this form of marketing is used to communicate with the customer without selling. It is non-interrupting marketing at its best. It focuses on giving the customer valued information. They want to be well informed about the product. What is the reward? Their business and continued loyalty and support. Good content marketing must not be confused with useless junk (spam) that bombard millions every day. Authentic content makes the customer stop, read, think and behave differently!

As you can see, all the above components combined make for a valuable contribution to our Digital Marketing Mix.