Fall Marketing Ideas for your Small Business

If you feel like you’ve run out of ideas to promote your products or services, this urSTORE post is here to help. One easy way to come up with promotional themes is taking advantage of the current season. As an example, the fall season brings with it an immense amount of marketing opportunities for every business type. Restaurants can use pumpkin spice in their limited-time menu, clothing stores can sell fall jackets accessories, automotive shops can promote their all-weather tires and rain-friendly car accessories. Below are five fall-themed marketing ideas for your small business.

1. Transform your shop with fall decorations.
Show off the season’s zest by adding small decorative pieces in your shop or office. You can get your employees involved in creating a harvest-themed floral pumpkin to place by the entrance, or learn how to do a press-leaf and frame fall leaves and flowers for one-of-a-kind decoration. Check out 60 fall decorating ideas from HGTV here.

2. Sponsor a sports team.
Support your local sports teams by sponsoring them this fall. This will show that yours is a business that wants to give back to the community and people love that! Put some thought into it and you can strategize which team you sponsor and how you promote your sponsorship.

3. Start a fall sale.
Sales are a great way to grab your customers’ attention, drive foot traffic and build brand loyalty. Add the fall theme and you’ve got yourself a winner! You can do different types of sales: markdowns, bundle pricing, clearance, etc. In a lot of ways, having a predictable cycle for your promotions is beneficial because customer will know what to expect and when they can come to your store to get discounted items. Don’t forget to make a big deal out of your sale by posting it on your website, advertising it on social media and giving out print flyers.

4. Provide seasonal how-tos.
Whether it’s giving fashion tips or do-it-yourself guides, make sure the content you provide is relevant to your industry. Publishing educational content is great because not only is it useful for your clients but also great for search engine optimization. To make the most of your how-to guides, use a keyword planner to determine which keywords will bring the right kind of traffic to your company’s website.

5. Take advantage of the back-to-school hoopla.
Back to school is one of the biggest retail seasons of the year so prepare well in advance for this theme. What you can expect in a typical back-to-school promotion is school supplies and sports gear to school uniforms and everything in between. However, this theme is not just limited to students. You can have a sale for parents, teachers and school staff members. As parents gear up for a more jam-packed schedule, self-help and health-related products and services are major sellers. Your business can be a hit among teachers if you provide teachers-only package. No matter what promotional theme you go with, make sure to give it your unique touch!