Four Unique Marketing Ideas
You’ve probably looked into many ways of marketing your start-up but never really found one that clicked with people on the get-go. Chances are you’re doing all the right things: you’re active on social media, you run a blog, you even post multimedia content on your website. In other words, you’re playing it safe but none of these run-of-the-mill tactics has done the magic for your business. Ever considered using out-of-the-box ideas to boost your organization’s marketing goals that don’t come with big price tags? In this post, urSTORE will highlight four unique marketing ideas that have proven their worth time and again:
1. Partner with a known brand.
This will give your start-up product or service the much-needed five minutes of fame. You’ve seen it before: movies showing your favorite actor driving the latest car in the newly-released movie, a popular podcast host highlighting the benefits of a certain product they use, the list goes on. What this does is it builds a symbiotic relationship between your product or service and a certain channel. Your brand gets exposure and the presenter receives sponsorship from your company.
2. Get branded apparel for your business.
What’s better than billboard? A walking billboard! Getting branded apparel and accessories is a powerful yet affordable marketing tactic that will turn employees that wear your company clothing into walking advertisement. Most people don’t realize but when a major brand like Lululemon puts a visible logo on the clothing they sell, they’re making their customers do free advertising for them. But for those that pay attention, every opportunity is a marketing opportunity. No matter the size of your business, you can use this marketing strategy through urSTORE today. It takes a few simple steps to get logo-imprinted apparel and accessories from urSTORE and the best part is that your company gets its own free online store (hence the name urSTORE) that can be accessed anytime, anywhere. Don’t wait, start this awesome journey now by creating your free store here.
3. Become a community hero (or heroine).
It’s like being a superhero(ine) but for a smaller (read: manageable) number of people without the flying powers of our comic idols. As a business person, you must know that there is a lot of value in charity. Besides giving your company a good name, donations comes handy when filing for taxes because you can get claim charitable tax credits. Plus, charity doesn’t have to be monetary aid, you can donate your services too! You can have your employees partake in soup kitchens, help paint a local kindergarten, provide non-perishable items to food banks and so forth.
4. Invite popular bloggers to write for your website.
Known as guest blogging, this is just another way of partnering with a known brand. A popular name appearing on your website can give your organization a major SEO (search engine optimization) boost plus this type of content can help your rankings for a long time to come. As a bonus, you can have popular bloggers backlink to your page so that you get traffic not only from search results but also from their already well-performing website. Another advantage of guest blogging is that it quickly exposes your brand to a new audience (that of the guest blogger).
