Guide your Buyers Through the Purchase Cycle

“In e-commerce, one of the biggest challenges most businesses face is shopping cart abandonment. It’s one of the biggest concerns for online retailers. It’s also a scenario that is unlikely in the real world: Imagine walking into a shopping mall, filling up your cart and staying for just a while before walking out of the mall, leaving your items behind.

A 2015 Business Insider intelligence report showed that at the time online retailers were losing a total $4 trillion due to shopping cart abandonment. The good news, however, is that there are strategies online retailers can implement to mitigate that, from ensuring their web-stores are distraction-free to infusing several “trust” elements into their online retail businesses.

With these strategies, you’ll see your buyers go through the purchase cycle successfully and see limits imposed on the rate of shopping cart abandonment your business suffers.

1. Build trust by embedding secure signs.
One of the best ways to reduce the possibility of a customer not completing a purchase before leaving the website is to infuse trust into the transaction process. While a good design and powerful brand marketing will help you attract the attention of online shoppers, you will need more to convince them to complete a purchase.”

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