How Do Millennials Find Your Business?

Information gathered by the 2015 Millennial Workforce study indicates that millennials are now the largest generation in the workforce. And by 2017, they’re expected to have a monumental spending power of around $200 billion dollars a year. In other words — if you want a successful modern business, you need to attract the millennial market.

Unfortunately, simply advertising your product, service or brand using the same methods that worked on baby-boomers and other consumers won’t be enough. The habits of millennial shoppers are different, and these customers come with a whole new set of requirements when it comes to evaluating potential purchases and making buying decisions.

This generation doesn’t respond to traditional marketing methods. Instead they’re searching for authentic, local experiences with brands that share their values, encourage social sharing and listen to their customers. This is why many of the top 50 brands for millennials are experimenting with new ideas and concepts when it comes to reaching out to their consumer base.

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