Top 5 Sports Technology Trends For 2016

The fan is the best customer a business can have. They are passionate about the teams they follow and are willing to spend money on them even when they are failing to live up to their expectations. While 2015 has already seen huge strides in sports technology, next year will see even more advances, with the fan being brought even closer to the action.

Here are five technology trends to look out for in 2016.

The hometown team goes global

The concept of a global sports brand is nothing new. English soccer club, Manchester United, has considerable international appeal, with many estimating that their fanbase is close to 700 million, spanning Asia, North America, Africa and Europe. A global appeal, however, used to be restricted to sporting powerhouses, but it’s becoming increasingly achievable for more modest organizations.

The Sacramento Kings, while no slouches, would not have been in a position to expand into India a decade ago. But according to a Stanford University report, the NBA side, which has an Indian-American owner, is attempting to raise its profile in India, making its website available in Hindi and ‘hosting international Google+ Hangouts during games, and sending some team personnel on outreach trips to India.’

If successful, the side feels that an Indian could easily be playing in the NBA in the next five years, this shows how important technology could be in increasing basketball’s popularity worldwide.

Read the full post here.