Why ‘Digital’ Marketing Is the New Traditional Marketing

Has the word ‘digital’ become overdramatized and sensationalized by marketers? Yes, and that’s a bold statement to make coming from a CEO and founder of a digital marketing agency.

The sole purpose of marketing is to garner attention for a business selling a product or service. Several subsets of marketing (like content, social media, and digital) have emerged, changing the way organizations market their businesses. That said, they all have the same primary function: to garner attention.

Technology changes the way that marketers market, and even changes the look of a business’s marketing department. This technology shifts so rapidly that we see more of our time dedicated to ‘digital’ resources, so we’ve naturally adopted ‘digital’ marketing as our own.

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