Women Entrepreneurs Should Buy a Business

You may have seen that the number of women entrepreneurs is on the rise. But even though female entrepeneurship is growing – up 30 percent since 2007 — there is still work to do.

Currently, women only make up 37 percent of entrepreneurs, and if we look at how women participate in entrepreneurship, we see that they are lagging in many key categories.

I reviewed my firm’s last three years of transactions – we help online entrepreneurs sell their web based businesses — to see if I could learn more about how women were involved in this part of entrepreneurship.

We gathered a lot of interesting data, but the number that stood out above all the rest was the fact that out of all the acquisitions we inspected, only three percent of the buyers were women.

Why don’t women look to acquire?
The lack of interest in acquisitions could be a result of natural differences between men and women. Kat Loterzo, a successful business coach, noted what she observed in differences between her male and female clients.

According to Loterzo, for women, their business is something that they allow to be deeply tied in with their identity. So they’ll make their decisions more based on emotions rather than based on outcome. As a result, most women will be less likely to want to buy someone’s business.

Read the full post here.