13 Ways to Market Your Business Offline

“Q: I run a small business and need some marketing ideas that I can use offline to get people to visit my store.

A: I review dozens of business plans each year. In the marketing section, nearly all of these plans say “We are going to market our company through social media.” This is great, but many attractive customer groups do not spent a lot of time on their computers or smart phones. In addition, the jury is still out on how effective social media is in actually producing sales in some industries. Most of the successful companies I work with use a combination of online and effective offline marketing activities.

Here are some low-cost offline strategies that can significantly increase your sales:

1. Free publicity
Media sources are always looking for interesting stories – so why not yours? Contact your local newspapers, radio stations and television networks and provide interesting facts about you, your products and why you started your business.”

Read the full post here.