7 Tools That Will Change Nonprofit Marketing

Google for Nonprofits, a membership program for nonprofits based in the U.S. and U.K. (with country-specific programs), is looking to amplify its online engagement. Though it has eligibility requirements, once accepted, you have access to free versions of all Google products, including tutorials for each to help you get started (not too shabby, we know).
Organizations like Kiva, charity: water, BeatBullying, and UNICEF are part of the Google for Nonprofits community. Each of these groups has used Google’s tools to heighten their awareness, particularly through Google Ads, YouTube, and Google+, among other features.

We wanted to share the details of this free program with you so you can capitalize on these invaluable resources — seven of which are shared below — that can be game-changers for your organization’s online awareness and fundraising campaigns.

1) Google Apps for Nonprofits
Google Apps includes 30GB of storage on Gmail and Google Drive, a cloud-based document-sharing and creation tool. Your nonprofit also receives 24/7 support for any technical issues you may encounter with these features.

The benefits of the apps are substantial. For instance, if your team is disbursed in the field or operates in different countries, you can share and store information securely with Google Drive. Meanwhile, you can communicate online with people in various countries with Gmail and stay up-to-date on events with Google Calendar.”

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