10 Books Every Entrepreneur Must Read

When the guy who re-wrote the book on Google Advertising shared his list of must-read books for entrepreneurs, we listened. A highly sough-out consultant, Perry Marshall is the author of seven business books dedicated to helping entrepreneurs and small businesses owners like yourself gain more from online advertising to teaching you how to get more sales from 20% of your customers.

Here, Marshall shares his go-to books to help you get started on your entrepreneurial journey.

1. Winning Through Intimidation by Robert Ringer.
In all transactions, someone has the upper hand. Honest folks are squeamish about this. Passive-aggressive “screw you over” types are not. You must recognize this truth and apply it wisely. One of the best books ever for sales rookies. If you hate the title, that means you especially need to read it.

2. My Life in Advertising by Claude Hopkins.
Most people don’t read the great masters, but Claude Hopkins invented direct response advertising as well as the coupon. This book takes you inside the mind of one of the great business titans of all time. If you read closely he’ll reveal to you what advertising is really all about.

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