Six Email Marketing Tips for NGOs

Charities and not-for-profit organizations know a thing or two about running an efficient operation. Perhaps this is why so many of them appreciate the low-cost, high-return opportunity offered to them through email marketing.

Despite these benefits, many of these organizations (like many of their colleagues in the corporate world) are missing out on opportunities to engage their various target audiences and make email really work for them.

Here are six email marketing tips for your NGO:

1. List Growth: Charities and not-for-profits need to take every opportunity to grow their email marketing lists by asking everyone involved with their organization to join their lists. If people donate time, money, goods or services to your organization, you should be asking for their email details. While you might want to take a less aggressive approach when compared to your corporate colleagues, the rules of list growth are pretty much the same.

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