Leveraging Feedback and Referrals for Growth

Operating a small business can be difficult. Usually there are many moving parts managed with limited resources. One has to wear several hats, and time is limited and valuable. Wouldn’t it be nice if there was a way you could ensure that once a customer purchases your product or service and has had an amazing experience with you, that they are now a loyal customer for life? That they keep coming back again and again, and on top of that they tell all of their colleagues, family and friends about how great you are so they do the work of getting people in the door for you? Unfortunately, nothing is so easily guaranteed; however, being sure to collect feedback and referrals once a transaction has taken place is a solid step in the right direction.

What happens after a successful transaction opens the door to create new business for yourself, but it’s often overlooked because it happens after the exchanging of money for goods and services, which is often where some people leave off. Gathering and promoting feedback can lead to big wins, content for marketing and promotion and insights into paths for improvement, but what kind of feedback should you be looking for and how do you get it?

Read the full post here.