Why Startups Fail

“When I launched my startup company in 2014, it never occurred to me that it would be anything short of a flaming success. I was an established entrepreneur with a successful consulting firm and I had a solid idea. Yet despite my best efforts, my startup failed. Now, when people approach me with their start-up ideas, the first thing that comes to my mind is “bless your heart”, because it is so hard for new founders to conceive just how difficult the journey can be. The start-up landscape is fraught with pitfalls and land mines that have the potential of derailing even the most prepared entrepreneur and worthwhile venture. So, from someone who has “been there and done that”, here are 3 tips for making sure your venture does not end up in the start-up graveyard.

Learn Your Customer, Inside/Out
I created my startup, Bodyology out of my own need. After suffering really bad sweats due to a thyroid condition, I wasn’t able to find clothes that could withstand my occasional hot flashes. Therefore, Bodyology applied the sort of high-performance technology you find in activewear to basic layers that women wear everyday to keep them cool when things got hot.

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