10 Ways to Build Trust With Your Customers

“When deciding on your business, the first step is to identify a need or ongoing concern of your target market and provide a solution for it. In the case of China, the concern was the worsening levels of air pollution. The quality of air in China had been deteriorating that it opened the doors to a new industry called “Air Farming.”

Say what?

In 2012, a Chinese millionaire named Chen Guangbiao started selling “fresh” canned air in China for $0.80 a pop. According to Chen, the air is collected in the mountain tops of Xinjiang and is “available in different flavors such as ‘Pristine Tibet’ and ‘Post-Industrial Taiwan.’” Chen sold 100,000 cans in his first day of business.”