Tools for Peer-to-Peer Fundraising

“Peer-to-peer fundraising isn’t new. For years, many organizations have engaged supporters to raise funds on their behalf—everyone from staff and volunteers to program participants and current donors. Traditionally, these individual campaigns took the form of walk-a-thons and similar events at which supporters enlist sponsors from their own networks of colleagues, friends, and family. Informally, this kind of distributed fundraising is sometimes called “team,” “a-thon,” or “friend-to-friend” fundraising.

Today, online tools let supporters participate in broad campaigns and reach out to diverse networks. Some facilitate the creation of individual online donation pages, while others provide “widgets” to place on personal web pages that allow fundraisers to speak directly to their own friends and family.

Is this kind of fundraising right for your organization? We asked our nonprofit technology experts for advice on how to decide and recommendations about tools that have worked well for them and their colleagues. We’ve compiled those findings here to help your nonprofit get the most out of its peer-to-peer fundraising campaign.”

Read the full post here.